Microsoft drives cloud forward with Nissan partnership

Jennifer Scott News
12 Dec, 2011

The two companies gear up for a roll-out of Microsoft Dynamics CRM.

Microsoft today announced it would be providing cloud technologies for Japanese car manufacturer Nissan.

The Redwood giant has created a management system for Nissan dealerships based on its Microsoft Dynamics CRM (customer relationship management) software, which it will then deliver over Windows Azure to give the benefits of cloud computing.

“Customer loyalty and retention are essential to the success of any business,” said Kirill Tatarinov, president of Microsoft’s business solutions division.

“We look forward to working with Nissan to deliver a solution that effectively connects with their customers and to win in today’s business environment while also helping organisations such as Nissan meet the specific needs of the automotive industry.”

As well as utilising the flexibility of the public cloud, the solution will include social collaboration tools, aiming to drive a close relationship between customer and dealer, and to help keep track of sales from each dealership.

“Nissan is seeking a solution that will help meet our business needs, especially to better understand our customers and dealers,” added Andy Palmer, executive vice president at Nissan.

“This will enhance our sales and brand power as we enter a new growth phase under our midterm business plan.”

Although the system will have its initial roll-out in Japan alone, Nissan has plans to take the system to its dealerships across the globe, once the specific needs of each region and taken into account and built in.

The car manufacturer is also looking into how it can use Windows Azure as a platform for delivering other applications to its offices around the world.

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