Dell bets on Salesforce for integrated CRM

Jennifer Scott News
8 Dec, 2011

The two global giants work together to offer an integrated cloud solution as part of Dell’s Cloud Business Applications.

Dell has confirmed it will be bringing Salesforce onboard to offer its customers an integrated cloud customer relationship management (CRM) service.

Salesforce’s Sales Cloud and Service Cloud will be included in the portfolio of Dell Cloud Business Applications (DCBA) on a subscription basis running in the cloud, but will connect to either in-house or cloud-based infrastructure using Dell Boomi – the company’s cloud integration technology.

The repackaged service will be known as Dell Integrated CRM and enable users to monitor customer issues, view full customer case histories and get access to real-time information.

"The life of a growing business often hinges on the strength of its customer service," said Paulette Altmaier, vice president of Dell’s small and medium business division.

"Dell Integrated CRM with Salesforce Service Cloud helps small and medium businesses not only attain excellent customer service interactions across every service channel but also maximise the value of their existing application investments and leverage data streams from all enterprise data and all service channels."

The service is only available in the US to start with, but if successful it could be replicated across other regions. Subscriptions, including both the Salesforce applications and Boomi integration, start at $565 (£360) per month.  

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