Salesforce acquires Rypple to enter HCM market

James Stirling News
16 Dec, 2011

Salesforce has another weapon in its move towards the social enterprise - the acquisition of Rypple

Salesforce has been on the acquisition trail again snapping up social performance management company Rypple.

Last month, Salesforce acquired Model Metrics, a social media company and is now looking to launch the company’s foray into human capital management (HCM) market.

According to Salesforce, HR departments are using HCM software that’s about 30 years old and traditional HCM vendors haven’t moved with the times.  Rypple was designed to be different said said Daniel Debow, co-CEO and co-founder, Rypple. “Rypple was designed from the start to be fun, social, and mobile--an app that can delight managers and employees in entirely new ways.”

Salesforce is looking to rebrand Rypple as Successforce and will integrating the company’s software with its existing Salesforce product lines.  “As the leading social enterprise company with more than 100,000 customers worldwide, will allow us to not only strengthen our offering for the hundreds of high-performing organisations that use Rypple today, but also scale it to reach many more.”

According to Salesforce, the two companies will be a good fit. “ and Rypple share a vision for extending the social enterprise to transform the way we work,” said Marc Benioff, chairman and CEO, “The next generation of HCM is not just about a cloud delivery model, it’s about a fundamentally better way to recruit, manage and empower employees in a social world.”

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