Email Marketing

Email still most important marketing channel, but losing momentum

30 Aug, 2017
Clare Hopping

Customers are looking for personalised email content that provides relevant information rather than just special offers

New direct marketing feature connects Facebook ads to Messenger

9 Nov, 2016
Ingrid Fadelli

Facebook users will now be able to message some brands advertised on their News Feed

Adobe: data and personalisation will power next generation business

11 May, 2016
Aaron Lee

A raft of fresh upgrades announced for Adobe’s marketing, creative and document cloud services at European summit

Best marketing apps

11 May, 2016
Clare Hopping Aaron Lee

We round up the best desktop, Android and iOS marketing apps across social media, research, content and project management

Ticketmaster applies intelligent cloud to personalise customer experience

16 Sep, 2015
Maggie Holland

Ticket sales engine hopes use of Salesforce Marketing Cloud will boost satisfaction and revenue on customer and client side

Carbonite email marketing error prompts data security fears

6 Aug, 2014
Caroline Donnelly

However, backup vendor has been quick to assure users their data is safe, despite receiving an email saying they had zero files in its cloud