Emtek joins BlackBerry's BBM content drive

The company will help distribute a wider variety of content to BlackBerry's messaging customers

Emtek is working with BlackBerry to offer a greater breadth of content to the company's BBM users, including apps for Android, iOS, and Windows Phones.

BlackBerry has been trying to expand its services to consumers over the last few years, trying to offer more content with mass appeal.

This partnership will allow it to use the expertise and media assets of Emtek's digital content arm, KMK Online, plus its investment properties' specialities, including broadcast television, content production and artist management.

“Our partnership with BlackBerry will allow BBM users to access exclusive content from some of Emtek’s most sought-after entertainment, technology and digital products and services,” said Alvin Sariaatmadja, CEO of Emtek.

“We see significant opportunity to grow the consumer BBM business globally and are excited to invest in research and development to further advance BBM.”

Some of the content BBM users can expect to see coming to their messaging service includes music and video streaming, games, sports and news channels, celebrity blogs in the content category, shopping, gifting and coupons/vouchers in commerce, the ability to book a film viewing, travel, health services or find a job and payment processing money transfer, mobile phone re-charge, and utilities billing under finance.

“Emtek’s impressive background and pedigree in entertainment, content and technology makes them the perfect partner to maximize the potential of BlackBerry’s messaging platform while meeting our financial and operational goals,” said John Chen, executive chairman and CEO of BlackBerry.

“Our BBM users are passionate people that truly value BBM as the best way to share and connect with each other. We wanted to continue to offer our users even more with the most content-rich media and new services such as e-commerce, video, music and games.”

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