Cloud, all cloud. Signagelive on life without servers

Companies that are 100 percent cloud are a rare breed. Signagelive explains how it made the move

There are plenty of companies that are using cloud technology – it’s moved from something that companies are using on a trial basis to a technology that is being used in anger.

Admittedly, many of adopters are using cloud within test and development environments but it’s hard to find companies who have moved wholesale to cloud, particularly when they have moved to such an extent that they’re operating 100 percent in the cloud.

There are plenty of companies who have started up in the cloud and continued in that vein, but it’s harder to find one that has built up a history using on-premise servers and decided to move from that stable environment and move, 100 percent, to the cloud.  Essex-based Signagelive, however, is just one such company, moving from a company with an old-style data centre to be a complete cloud player in just a couple of years.    

Jason Cremins, Signagelive's CEO, appreciates the unusual nature of what the company has done. “It’s relatively easy to make that decision when you’re starting up but we’ve gone through a process of change.”

The move towards cloud has been driven by a change in emphasis by the company; it has changed its business. "Through various forms of the business we’ve been in existence since 1997, we started providing bespoke marketing solutions (interactive kiosks, laser disc applications). We moved into touchscreen for Lunn Poly and Met Police but everything changed when we won the National Lottery contract to displace the small screens in supermarkets,” says Cremins.

Cloud has made the management of the company’s existing infrastructure much easier

Winning such a large-scale contract enabled Signagelive to rethink its philosophy. “We gave them something they could self-host but we asked ourselves, do we want it host for them," he says. It was to time for a new departure. "The data on the screen wasn’t sensitive so we did something a bit different and hosted it outside our own data centre. We set up a data centre with UK Fast – it was our own SaaS," adds Cremins.

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