12 cloud predictions of Christmas: The mighty will fall

Jonathan Gale, CEO of NewVoiceMedia, tells us what he thinks will happen in cloud computing during 2012.

December is the time when industry pundits begin rolling out their predictions for 2012. Gartner and IDC have already been busy with their crystal ball, publishing forecasts about what we can expect, and it’s clear that ‘Big Data’ will be dominating the hearts and minds of CIOs and IT managers next year.

It’s certain that the cloud will continue to help businesses to solve the data storage conundrum, but what else will we see trending on the cloud marketplace? Also, as cloud becomes a real possibility for other business processes, what will businesses be able to do in 2012, and what will it mean for legacy providers?

Here are my top five cloud predictions for 2012…

The Cloud technology jigsaw will be completed in 2012: Businesses will begin acquiring all their technology in the cloud; comms, email, security, voice, collaboration, business process (CRM, ERP).

Companies will focus on their core business: 2012 will see more businesses come to terms with the fact building IT systems with internal IT staff and existing infrastructure is a luxury they can no longer afford. It will become clear it’s no longer a cost-effective option and they’ll look for more complete cloud solutions.

The mighty will fall: Incumbent vendors will continue to struggle as they begin to look even more outdated in comparison to dynamic Virtual Cloudsviders. This will mean on-premise vendors will see declining sales; impacting their ability to innovate and invest in R&D, reward partners and retain margins.

The realisation cloud is attracting more customers will come too late and they will not be able to transition their businesses fast enough. It’s likely that a
large legacy vendor will fail spectacularly in 2012.

The influence of Apple iCloud: Consumer acceptance of the cloud and the expectation that similar services will be available to business will speed the adoption of enterprise cloud services.

Cloud adoption will accelerate: Conservatively, we expect the market to double in size. As the functional gap between on-premise and cloud services
closes, sceptics are running out of excuses not to adopt it.

The traditional objections of security, availability and performance are no longer valid and some vendors are making KPIs completely transparent, thus building high levels of trust between themselves and their customers.

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