Google names Scunthorpe as 'best for web business'

Stewart Mitchell News
8 Dec, 2011

The North Lincolnshire town is celebrated for its embracing of digital by Google.

Scunthorpe has been named the most digital-embracing town in the UK, thanks to the latest research from Google.

The search giant ranked cities across Europe by how much the internet played a role in growth. Google claimed the results showed the importance of the web to towns outside the big cities Europe, with it driving small businesses in unlikely hotspots.

"The results were fascinating — and surprising," said Ben Novick, European communications manager at Google.

"Smaller, quirky and plucky towns came out ahead. Scunthorpe, a steel town in the north of England, topped the UK’s list."

Google said it ranked thousands of towns in Britain, France, Italy and Poland according to the growth in small businesses using AdWords over the past year, showing how the web drives growth of both big and small businesses.

"It’s often assumed that big cities benefit the most from the internet, but we believe the net offers giant opportunities to everyone from urbanites to small town residents, farmers and nature lovers in the far-flung countryside," Novak said.

"These awards recognise those areas that had most embraced the web’s potential over the last year."

Other UK towns shortlisted by the company included Frome, St Austell, Penrith, Dover, Hartlepool and Carlisle.

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