IBM provides Australian Open with data analytics

The partnership will bring fans enhanced player stats via IBM SlamTracker analytics

IBM has partnered with the Australian Open to offer a better experience to fans of the tennis tournament using its SlamTracker analytics.

The real-time analytics platform uses IBM's BlueMix cloud technology to help deliver information to supporters faster than was previously possible. Fans will be able to access the stats via the Australian Open official app, meaning they can find out the latest information wherever they are.

“Similar to other fans increasingly choosing mobile to consume and engage with their favorite sports, the Australian Open mobile experience is all about connecting the consumer to the action on the court. Moving to a cloud platform gives Tennis Australia the agility it needs to react quickly in order to provide faster and more in-depth insights to fans,” said Ian Wong, GBS partner, strategy and design lead at IBM Interactive Experience.

Stats included in the SlamTracker include predicting how a player will react to pressure within a match, including a tie break, using playing style and historical data insights combined with the real-time scenario.

“We take a fan-first approach to every Australian Open, and this year we have taken a step further to provide a full end-to-end digital experience to spectators in Australia and around the world,” said Primoz Trcek, CIO of Tennis Australia.

The Australian Open will be rolling the technology out to tennis fans from the second week of the tournament when the organisers say "the intensity of competition and pressure on players really kicks in."

“In 2016 more than 2 million unique visitors accessed the mobile Australian Open site, indicating an increasing appetite to access match stats on the go," Trcek added. "By offering SlamTracker analytics in the app, specially designed for mobile consumption, we’re ensuring that all fans, whether in the stadium, travelling on the Melbourne tram or watching from the other side of the world, are able to receive up-to-date information in real time.”

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